Leuchtturm1917 as the new Moleskine.

When I talk about Moleskine, not the current incarnation of it, and more the idea than the product itself, it is with good memories. There are many good things about them as a brand, even though the product itself is beyond shit from a paper perspective.

I have been hoping for Leuchtturm1917 to become the new Moleskine for a while now. And I kind of see it happening. Their products have much of the same general aesthetic. I have even seen Leuchtturm1917 notebooks in similar setups in som stores here in Norway. You know the narrow and tall square things Moleskines always are in at bookstores?

Their lineups are also very similar, the biggest difference is that Moleskine have way more “special editions” and “special use case editions”. And I really wish Leuchtturm1917 extended more in the latter category.

What I mean when I say I wish that Leuchtturm1917 becomes the new Moleskine is just that Leuchtturm1917 is becomes default “fancy notebook” for regular people. And that you can get them everywhere. But that the product and the paper remains the same.

The thing I still like about Moleskine to this day, is the fact that if I want to do X for example travel or cooking. I can find a good notebook layout for X from Moleskine. And for what ever company that want to kick them off their trone, need to copy and out do them both there and in the available everywhere and in your face part.